It’s one thing having a vision but that usually will come to nothing if no one is prepared to buy into that vision. Securing Corporate Sponsorship happens if either; you can by into the Corporates vision, whether it’s their mission statement, or Corporate Social Responsibility Initiative policy. The alternative is for them to buy into your vision. For this to happen you have to be able to sell. And selling is all about how the buyer will benefit. Find out what they are after in the way of benefits and structure the proposal in such a way making it attractive to them. Easier said than done but it is doable.

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